David Friedlander

Desigual Transforms the In-Store Customer Experience with Docker Enterprise

  At DockerCon Barcelona, we awarded Desigual with the first ever Rising Star Docker Customer Innovation Award. The Desigual team earned the award by building a brand new in-store shopping assistant application in just 5 months thanks to Docker Enterprise. The digital shopping assistant is already deployed at over 100 stores, and is being rolled out to all of Desigual’s 500-plus clothing stores worldwide in the coming months. In this 2 minute video, Desigual gives the highlights of their story: https://youtu.be/BKbD-gW6yI0 The Desigual team analyzed existing sales data and found that of lost in-store sales, 60 percent were because a particular size was out of stock, and 40 percent were because a product wasn’t available in the catalog. They wanted to create a customer-first shopping experience that would stand out among retail clothing brands and help store associates recommend alternatives Continue reading…