At DockerCon Barcelona, we awarded Desigual with the first ever Rising Star Docker Customer Innovation Award. The Desigual team earned the award by building a brand new in-store shopping assistant application in just 5 months thanks to Docker Enterprise. The digital shopping assistant is already deployed at over 100 stores, and is being rolled out to all of Desigual’s 500-plus clothing stores worldwide in the coming months.
In this 2 minute video, Desigual gives the highlights of their story:
The Desigual team analyzed existing sales data and found that of lost in-store sales, 60 percent were because a particular size was out of stock, and 40 percent were because a product wasn’t available in the catalog.
They wanted to create a customer-first shopping experience that would stand out among retail clothing brands and help store associates recommend alternatives to customers. To do that, they needed to tie multiple elements together: Store point-of-sale (POS), the online catalog, mobile capability, and personal attention through the shopper profile.
Mathias Kriegel, IT Ops Lead and Cloud Architect, and Joan Anton Sances, Software Architect, discussed the project and why they selected Docker Enterprise in their presentation at DockerCon Barcelona 2018.